sábado, 6 de octubre de 2012

All Truths are in Nature

Dear mates,
as I told you in my presentation, one of my favourite hobbies is learning, but it is not the only one. I also like gardening very much, so I try to spend light time outside, as much as possible. As Walt Whitman, I really think that all truths are in Nature, which is waiting for us to be observed and discovered, giving us all its beautifulness, day after day, for ever. When I am stressed or I feel overwhelmed by problems, I usually go outside, I take a deep breath, and the perfume of flowers conforts my soul. That is why, I want to share with you this marvellous images, that causes pleasure only having a look at them.

Identifying the hidden persuader in advertisings

   
 
 
This advertising takes one´s interest through the use of an efficient strategy, since the product is never shown till the end of it,  so it uses omition as a way of maintaining the consumer´s interest. We can also identify different strategies such as humor, product quality, associating it with a lifestyle of adventure, and finally it uses scale, because as everybody knows, the ads of this product always
 shows a hamburger that does not have the real size.
 In the advertisement, one can observe an apparently perfect couple who is involved in some events. All the time, the man demonstrates to be very polite with her, till the moment they have to share the Mac Donal´d food. Although I think that the ad is horrible and violent, I have to recognize that the strategy used is excellent, as it surely persuades the audience to continue watching the video , to  discover what is it about.
The message given is that nothing  is comparable with the pleasure to enjoy a Mac Donald´s food, and the man is not capable of sharing it with nobody.
 
 
McDonalds.(2007) Available at:
 
 
 
 
 
 
                                                                                                                                                                  
 
 
 
 
 
 
 
 
 
 
 
 
                                                                                                                                                            
 
 
 
 
 
 
 

viernes, 5 de octubre de 2012

construction of reality by media 2







This is a charactertistic ad of Burger King, whose slogan is " It´ll blow your mind away", assuming that the hamburger is so tasting, that your mind will explode of pleasure, and associating, eating it associating good tasting with tis product, so it creates reality showing a lifestile. Media assures that so many people, at the same time, are looking at the ad all around the world. It appeals to the possible cunsumers through the image of a big and tempting  hamburger, in front of a beutiful girl who seems not to be able to  put it into her mouth because of its size. It tries to demonstrates that there is no time, nowadays, not only for cooking good and healthy food , but also to waste an hour in a restaurant to eat. I think that the message wants to convince consumers, that if you smell it and you have it in front of your eyes, you won´t avoid eating it. Obviously when you buy a hamburger , you immediately discover that it isn´t as big as it appears in the ad. so one of the strategies used is scale and repetition of the product, persuading consumers of the neccessity to eat it.

http://www.saleschase.com/blog/2012/05/18/ad-day-burger-king-itllblow-your-mind-away

construction of reality by media

It  is an interesting ad, since it doesn´t try to persuade anybody to buy something. It also wants to make people be conscious of the neccessity of taking care of water. Showing  half a bench, the ad appeals to everyone in two ways; first of all, it teaches that people can live with half the water they do, and secondly, it tries to teach everybody that if we do not take care of it , we will loose half the liquid element of the planet. Obviously, this ad wants to move people to reflect in their needs, and to attract everybody´s attention by appealing to their feelings and knowledge about this world´s problem
It is clear the power of media because of evidence, since thanks to this ad, that is seen by a lot of people, at the same time all around the world, we are aware of the problem, or at least we become more conscious about it.

http://disruption.splinder.com/post/9737261/use-only+what+you+need